THE HOLD HARD FACTS  

• 94% of all marketing budgets are spent to induce a customer to call and  only 6%  is spent to handle the call once it is received. (The Inbound Telephone Call Center)
  

• Nearly 1 in 5 callers made a purchase based on an offer they heard from an on hold advertisement. (MaxiMarketing)
  

• The average American business receives 128 calls a day. (AT&T)
  

• Executives wait 68 hours a year on hold. (USA TODAY)
  

• 7 out of 10 callers are placed on hold for an average of 43 seconds. That's one hour per day or over 30 days per year. (Inbound/Outbound, AT&T)
  

• For every 10 callers who hang up 3 will not call back. (Voice Response, Inc.)
  

• Customers will wait for you  2 1/2 times longer with on hold advertising (Better Business Marketing)
  

• 9 out of 10 of callers prefer on-hold messaging to other options. (MaxiMarketing)
  

• Having an on hold advertising system reduces caller abandonment by almost 90%. (Better Business Marketing)