Benefits

94% of marketing budgets are spent to attract customers, yet only 6% is allocated to managing the call once it’s received. (The Inbound Telephone Call Center)

Nearly 1 in 5 callers make a purchase based on an offer they hear while on hold. (MaxiMarketing)

The average American business receives 128 calls daily. (AT&T)

Executives spend an average of 68 hours a year on hold. (USA TODAY)

7 out of 10 callers are placed on hold for an average of 43 seconds—equating to one hour per day or over 30 days per year. (Inbound/Outbound, AT&T)

For every 10 callers who hang up, 3 will not call back. (Voice Response, Inc.)

Customers are willing to wait 2.5 times longer when on-hold advertising is used. (Better Business Marketing)

9 out of 10 callers prefer on-hold messaging over other options. (MaxiMarketing)

On-hold advertising reduces caller abandonment by nearly 90%. (Better Business Marketing)